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I've been a fan of Larry Lessig and his work for some years. Though I can't say I entirely agree with his position on intellectual property rights around user generated content, his passion for the topic is clear. And if you've never sat through one of his presentations, you've missed out. Here's one he gave at TED, during which makes some compelling points (as usual) about the incredible potential in user generated content and the challenge that presents in order to protect the rights of the individual artists. His answer is the Creative Commons licensing initiative.

There's a similar tension in any company's desire to harness the value of user generated content and drive community involvement in its business, while at the same time have control over the process. That speaks to why we built Awareness.

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