Best Practice Communities

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Your Own Community Within the Hub

Included with the Social Marketing Hub is access to the seven Awareness Best Practice Communities that enterprises can quickly brand and launch as standalone white-labeled social networking applications to serve a number of important social marketing needs.

Innovation: Generate Ideas

The Awareness Innovation Best Practice Community allows you to turn on a community so your customers can share and rate each other's ideas for ongoing product/service enhancements. This type of community can stimulate new product ideas, confirm or modify current product plans, and turn potentially negative feedback into constructive criticism. Heavy on voting, this BPC bakes in Awareness unique features to draw more content out of user interactions—as an example, by default three voting questions will be attached to each idea submission. Read full description »

Corporate Voice: Converse with Your Market

The Awareness Corporate Voice Best Practice Community is a group blog where you provide the majority of the content while registered user participation is focused on commenting and voting. This type of community allows you to speak to your market in a personal, "humanized" voice and receive direct feedback. Read full description »

User Generated Content Campaign: Create Excitement

The User Generated Content Campaign (UGC) best practice community (BPC) enables you to spin up community around a contest and/or to support other marketing campaigns. It is heavy on encouraging content submissions and voting on the submissions of others. It leverages our moderation features to ensure quality content and to helps judge (along with visitor voting) in the case of contests. Read full description »

Loyalty: Build and Reward Loyalty

The Awareness Loyalty Best Practice Community allows you to create a community to communicate with and reward your most loyal customers - gold club, premiere, etc. Typically by invitation only or through membership in a formal loyalty program, this type of community makes your customers feel exclusive and special. Loyalty communities often solicit members for feedback on products/services before they are launched and encourage dialogue between members of the community. Read full description »

Enthusiasts: Stimulate a Passion

The Awareness Enthusiasts Best Practice Community allows you to stimulate a common passion in your audience. In an Enthusiasts community, membership is typically open to anyone who wants to join, and members self-declare their enthusiasm with the community's central theme. Members are encouraged to share their thoughts and ideas on anything related to the theme as well as invite others that share the same interest. An Enthusiast community is similar to a Loyalty community, except that in an Enthusiasts community the activity revolves around the members' passion for a topic, activity, or hobby, as opposed to a Loyalty community where the engagement is typically around a specific brand or product (and often in a formal program). Members of an Enthusiasts community consider the enrollment and participation in the community to a benefit in itself. Read full description »

Associations/Subscribers: Engage with Members

The Awareness Associations/Subscribers Best Practice Community allows you to build a private community for your customers, members of an association, or subscribers to a service. The community allows you to create special categories or areas that support the needs of various member types or levels (e.g., gold customers, silver customers, etc.). You can also create public areas so non-members have some limited access to the community, while members have full access to richer and more extensive content. This BPC promotes mechanisms to find other members, facilitate member-to-member communication as well as brand-to-member communication, and other social networking aspects of the platform. Read full description »

Peer Support: Help Each Other

The Awareness Peer Support Best Practice Community allows you to create a community where members can support each other. This allows members to get help from others, as well as provides a vehicle for knowledgeable members who like to solve others' problems. This BPC emphasizes highlighting common questions and encouraging members to jump in and answer open questions. Read full description »

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