Enthusiasts Communities

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Stimulate a Passion

The Awareness Enthusiasts Best Practice Community (BPC) allows you to stimulate a common passion in your audience. In an Enthusiasts community, membership is typically open to anyone who wants to join, and members self-declare their enthusiasm with the community’s central theme. Members are encouraged to share their thoughts and ideas on anything related to the theme as well as invite others that share the same interest. An Enthusiast community is similar to a Loyalty community, except that in an Enthusiasts community the activity revolves around the members’ passion for a topic, activity, or hobby, as opposed to a Loyalty community where the engagement is typically around a specific brand or product (and often in a formal program). Members of an Enthusiasts community consider the enrollment and participation in the community to a benefit in itself.

Use Case

There are an unlimited number of opportunities to form an Enthusiasts community – if there’s a group of users who are passionate about a topic, you can form a community around it. Some common examples are:

  • Cycling
  • Hiking
  • Running
  • Tennis
  • Golf
  • Food and Cooking
  • Travel

Success Metrics

The Awareness Enthusiasts Best Practice Community includes the following built-in recommended success metrics:

  • Number of Registered Users vs. Participation
  • Page View Trend
  • Profile Completeness
  • Net Promoter Score Gauge

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