Build and Reward Loyalty
The Awareness Loyalty Best Practice Community (BPC) allows you to create a community to communicate with and reward your most loyal customers - gold club, premiere, etc. Typically by invitation only or through membership in a formal loyalty program, this type of community makes your customers feel exclusive and special. Loyalty communities often solicit members for feedback on products/services before they are launched and encourage dialogue between members of the community.
Use Case
You can form a Loyalty community when:
- You have a loyal base of customers with whom you would like to engage and reward
- You have a formal loyalty program that you would like to build on
Success Metrics
The Awareness Loyalty Best Practice Community includes the following built-in recommended success metrics:
- Number of Members vs. Member Participation graph
- Number of Page Views Trend
- Top Contributing Members
- Net Promoter Score Gauge
