Engage

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Engage with users as a team

The Engage functionality of the Awareness Social Marketing Hub gives marketers the ability to interact directly with the people who are talking about their social marketing campaigns.

See what people are saying about social marketing content

Teams can use the Hub to respond to comments collaboratively, with powerful workflow support. With the Hub, marketers can respond to comments, delete comments from social media channels, and flag comments for review by teammates.

Engage directly as a team

The Hub lets marketers centralize and manage permission to publish to social networking channels and removes the need to circulate credentials.

Automatically measure the sentiment of comments and the users who are making them

The Hub measures the sentiment of each comment that is made on social marketing content published with the Hub, so marketers can quickly and easily find and react to both the good and the bad, and learn who the biggest supporters and detractors are within the user community.

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