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Press Release: Super Bowl XLVI Social Media Command Center Powered by Awareness Social Marketing Hub

Screen Shots of the Awareness Social Marketing Hub in use by the Super Bowl XLVI Social Media Command Center

Metrics to date (January 30th) from use of Hub at Super Bowl XLVI

  • Social Reach: 33,000
  • Comments / Replies: 1500
  • Click-Throughs / Downloads: 52,000
  • ReTweets: 2,700
  • Favorites / Likes: 1,710

About Awareness, Inc. (

Awareness, Inc. is the leading provider of enterprise-class, on-demand social marketing management software (SMMS) for marketers to publish and manage social content, engage with their audience and measure the effectiveness their social media activities across multiple social media channels. The Awareness Social Marketing Hub is built upon Awareness' expertise with some of the world's leading brands and marketing agencies including MLB, Sony Pictures, Comcast, Likeable Media, Associated Press, Cox Communications, Mindjumpers and American Cancer Society. Backed by NorthBridge Venture Partners, Awareness, Inc. is headquartered in Burlington, Massachusetts.

About The Awareness Social Marketing Hub

The Awareness Social Marketing Hub is built to address the challenges marketers face managing multiple social channels. The Social Marketing Hub is the first enterprise-class application for serious marketers who want to plan, implement and measure meaningful social media strategies across the organization.

Media Contact:

Jenn Reilly

Scratch Marketing + Media

Super Bowl XLVI Host Committee Social Media Command Center Information

Super Bowl XLVI Host Committee Social Media Main Page:




  • The Super Bowl XLVI Host Committee Social Media Command Center
  • 50 staff and volunteers working over the course of two weeks, in two shifts
  • 2,800 sq ft. facility seats up to 35
  • Upgraded to redundant fibre internet access (20 up / 20 down)
  • iPad controlled integrated A/V system
  • 9-screen monitor wall (over 100 sq feet)
  • (12) 27² iMac Touch Down stations
  • (6) Producer stations Conference Room, Reception Area, Coffee + Drinks
  • Game-Planning Station overlooking Meridian Street
  • Approx. 300 sq ft of whiteboard space
  • Located at corner of Meridian and Maryland above the Hard Rock Cafe


  • Safety - respond first to any safety oriented issue / crisis
  • Super Service - respond to any negative dialog related to the city or event, & help people have a great experience!
  • Coverage - know what¹s happening when and where, capture it and publish it
  • Amplification - find positive dialog, or positive consumer content, and amplify it



  • #Social46
  • Social Stories Kiosks Moderation
  • Super Cars 


  • Awareness Networks Social Hub (Publishing, moderation, analysis)
  • ChaCha Answers Application (real time Q&A database)
  • Basecamp (content gathering and project management)
  • Google Chat (within team and to command centers)
  • Google Apps (real-time document collaboration)
  • GeckoBoard (viz) - Diplays Real Time Alerts feed
  • Ball State application (viz) - TBA
  • Monitor Wall (NFL Network, WTHR, ESPN) Multiple other visualization tools, including real-time web traffic from Google Analytics (beta), sentiment & web monitoring via Social Mention, geotargeted monitoring from real time trends from NewsMap, sentiment from, etc. 

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