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We're excited about our submission for this year's Groundswell awards.  It's a company called Sg2 that has some very innovative ideas for how to leverage social media in their business. We submitted it in the "supporting" category, but I actually think it extends also into areas such as "energizing" and "listening" (a lot of social media sites have multiple business benefits).  We launched their community in Q1 of this year, and we are already working with them on some cool new ideas for improvements.

When Sg2 called us they said they wanted to create a "virtual meeting place" for health care industry professionals from a wide variety of backgrounds, including strategic, operational, clinical, academic, technological and financial. Sg2's goal was to create the world's largest and most influential online community specific to health care.

One of the things we found especially interesting in their vision was that they didn't just want to augment their public website -- they wanted to replace it with a community.  That's pretty forward-thinking.

The Sg2 online community provides an interactive forum for professionals to network and share leading practices with each other, as well as access the latest in health care research. The community enables members to interact with one another, submit questions to experts, and search through Sg2's vast library of research and resources.

Within 6 months of the launch of the site (launch date: March 10, 2022), almost 10,000 health care professionals are registered members of the community, representing over 1,100 hospitals and health care organizations from 12 countries. Nearly 700 of the site users are non-Sg2 clients, which underscores the online community's broad appeal and tremendous value to stakeholders throughout the health care community.

The site has a public face, but the majority of the content is reserved for members.  Here are some screen shots of the private areas that only those members can access.

Here's the home page:

Members in the community benefit from being able to have dialogues with other members as well as experts from Sg2.   Here's a screen shot of postings from members as well as Sg2 experts:

There are lots of examples of very content-rich exchanges between members.  Here's one:

Members also get valuable information from the experts at Sg2.  Here's an example of that type of post:

Every member -- and there are almost 10,000 of them -- has a profile that contains their information and automatic links to all the content they've contributed.  Here's an screen shot of some of the Sg2 people in the community:

As I said, we're very excited about our partnership with Sg2 and what they are doing.

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I'm working on a pretty cool project with our friends at P&G (Procter and Gamble).   Along with the team from P&G, Awareness is building the social media lab to allow P&G brands and specific partners to interact and discuss how social media might be used.  We are also one of the partners participating in the lab.  Its a nice change to be building something we get to participate in as well.
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Awareness powers an innovative new social media community for Flight Centre
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