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An analyst told me recently that social media technology was a commodity and it was "people based strategic services" that make the difference. While I agree that vendors need to provide strategic services to clients, I have to throw a flag on the "technology is a commodity" call. Web 2.0 means that change is rapid and technology could define how nimble you respond to change.
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One of the barriers I personally experience every day is the repetition of input. What I mean by that is that I may send an email which contains information that could be useful to others.
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Big Day for Awareness Platform

While the folks in marketing will issue a proper press release, I wanted to take a few lines to talk about why I am excited about our latest release....
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