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Who do people trust to get their information from? This is the question posed by Scott Monty, Ford’s head of social media when we had a chance to hear the story behind Ford’s social media strategy during a recent Awareness, Inc. webinar. The answer is certainly not from corporations. Scott pointed out that according to the Edelman Trust Barometer, it’s [...]
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My PodCamp New Hampshire wrap-up post will be coming, but I just couldn’t wait to share the “Best Of Battle Decks PodCamp NH” video with everyone. I had the opportunity to lead a session while at the Inaugural PodCamp NH last weekend. Having participated in the Battle Decks session led by Gradon Tripp at PodCamp [...]
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In Their Words: An interview with Anthony Liang - Marketing to Gen Y

During the recent Social Media Breakfast NH at The Portsmouth Tea Co on 10/23/2009, I had the opportunity to hear UNH Senior, Anthony Liang speak about how his generation - Generation Y - prefers to interact with brands. For this generation and, in my opinion, for many others, its really about interacting and connecting with a [...]
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