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We're facing an economic crises of historic proportions, and if your marketing budget hasn't been cut yet it almost certainly will be.  Marketers everywhere are scrambling to figure out how to do more with less. 

One avenue to consider is social media marketing, and we're hosting a webinar with noted Forrester analyst Josh Bernoff where he will explain why SMM is your best strategy in a recession.

This is going to be a great event -- the content will be new and fresh;  when we discussed it with Josh he was excited to not just be delivering the Groundswell material again (The Groundswell stuff is great, but Josh has done it many times).  This content is new, fresh and timely.

We've already received over 400 registrants and the event is still weeks away.  

You can register here  http://tinyurl.com/5rh2zu


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We're holding a webinar on Oct 2nd with one of our partners, Communispace, on how private and public communities can be used together in your social media marketing strategy. If you plan to attend the webinar, you can let us know what kinds of questions you have before the webinar so we can be prepared to answer them.
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This is a question on a lot of people's minds, and the answer is "yup." 

A more detailed answer :) will be discussed next week when Francois Gossieaux from Beeline Labs and Ed Moran from Deloitte & Touche present the results of a study by Deloitte & Touche in a webinar entitled "The Tribalization of Business."

The study focuses a lot on the use of communities for marketing-sponsored external-facing communities that touch customers, prospects, and partners.  It presents both quantitative as well as qualitative results and recommendations.   As an example, here's a few slides they'll present.


I like this slide because it contains good content (what ARE companies doing with communities?) and it's clever -- it shows the data in a tag cloud format.

Here's one that is more conventional and filled with good data:  how do companies measure success and progress in their communities?

Francois showed me the material last week, and it's very exciting.  I was impressed by the content, and I really enjoyed listening to Francois present it.  He's not only knowledgeable and passionate about the subject, but he's entertaining and fun to listen to.  This webinar will be a big win.

You can register for the event here.

BTW, there are no tribal drums used during the webinar!



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Tags: web20, webinar

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