KM and the 800 Lb. Gorilla
[This article also appears in the online newsletter CRMAdvocate.]We management consultants love to draw attention to our enterprise-scale experience....
May 20, 2008
at 2:01:42 PM
Why companies will need to change as a result of web 2.0
As mentioned in a previous post, I have spent a couple of days in London, UK. The location is great, but getting here was a nightmare. Those who fol...
Feb 21, 2008
at 9:01:15 PM
Interesting Marketing Article....How to win friends and influence people - the social networking way
Recent research shows that social media sites don't have to be no-go areas for brands as long as they make sure they fulfil certain criteria...
Jul 20, 2007
at 3:52:52 PM

Stop whining about ROI and start digging for numbers

I think ROI is hugely important, but lately people seem to be looking to a vendor for all the answers. The truth is you need to have your own answers...
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