Featured Entry

The Elephant in the Room – Slides

By:Mike Lewis Date: November 24, 2009

Who knew that talking to a crowd of Yankees fans could be so much fun? Last week I led a discussion at Web 2.0 in New York titled “The Elephant in the Room: Social Media ROI”. After catc...
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Recent Posts

Feeling a Little Retro? RetroTechUp TweetUp 2/18

By:Christine Major Date: February 7, 2010

I am getting really excited for the next NHTweetUp event – The #RetroTechUp taking place on 2/18 at RedHook Ale Brewery in Portsmouth, NH. If you attended the SpookUp on 10/28, you know what a g...
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Adopting Social Media in the Enterprise

By:Mike Lewis Date: February 4, 2010

Measuring ROI in social media is something everyone involved in the space is trying to capture. While there are many different opinions on the subject no one has established an industry standard....
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Ring....Ring...Time to Pick Up that Social Media Phone

By:Christine Major Date: February 1, 2010

Is your social phone ringing off the hook? If you aren’t listening, then you will never know. During a recent #AwarenessInc webinar, “Answering the Social Phone,” David Alston of R...
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Excited for 2010 @awarenessinc

By:Mike Lewis Date: January 25, 2010

2009 was an exciting year for Awareness. We added a great list of customers and partners, got a new CEO, brought in several new employees, moved offices to a great location in Burlington, MA and are...
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Got Engagement?

By:Christine Major Date: January 21, 2010

Katie Paine, isn’t called the “Queen of Measurement” for nothing. During a recent webinar hosted by Mike Lewis (aka @BostonMike) of Awareness (@AwarenessInc) Katie discussed how enga...
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Ford's Social Media Strategy - From Zero to 60

Who do people trust to get their information from? This is the question posed by Scott Monty, Ford’s head of social media when we had a chance t...
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