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Blog Post: The Age of Social Customer Acquisition Has Arrived

Report: 451 Research - Has social customer acquisition emerged as a stand-alone market segment?

Free eBooks

Our FREE social media e-book series helps meet your needs and gain valuable insight into channel best practices and opportunities for leveraging social media. We encourage you to share these resources with your teams!

• Social Success Stories: Marketing Lessons from Industry Leaders
• EdgeRank: Stop Worrying About it and Love Your Content
• Social Contesting: Activate Your Email Database With a Facebook Contest
• Sponsorship Content: Activate Your Event Sponsorships With Social and Rich Media
• Social Media: It's (Still) All About Your Content

Social Media Marketing Book Club

We have partnered with premier authors and publishers to bring social media learning to the next level. At least once a month (if not more), we will bring a chapter from a hot social media learning book to you for free! We encourage you to share these learning pieces with your colleagues -- and check back often, there is more to come!

• The Virtual Executive - Download Chapter 4
• Social Marketology - Download Chapter 1
• The Shopper Economy - Download Chapter 1
• Return on Influence - Download Chapter 1

From InformationWeek: How Comcast Leverages The Hub For Social Media Success

From Mashable: Social Media Marketing By The Numbers, Sponsored By Awareness, Inc.

From SocialTimes.com: What Every Social Media Marketer Should Know About The Awareness Social Marketing Hub