I came across an interesting Blog post on Ragan.com about McDonald's Corporate Social Responsibility practices and the CSR Blog powered by Awareness
In it Michael Sebastian gives insight into why Fortune magazine ranked McDonald's No. 1 for CSR among the "most
admired food service companies."
McDonald's boasts a stand-alone CSR department of seven people, where communication is a priority. They contribute to the CSR blog on topics that are current and relevant to the audience.
Read the entire post http://www.ragan.com/me2/mymodules/friendly/printtitles.asp?module=PublishingTitles&id=B598B1C6920A457BB6181ED9FB532729
McDonald's boasts a stand-alone CSR department of seven people, where communication is a priority. They contribute to the CSR blog on topics that are current and relevant to the audience.
Read the entire post http://www.ragan.com/me2/mymodules/friendly/printtitles.asp?module=PublishingTitles&id=B598B1C6920A457BB6181ED9FB532729