Weekly Social Scorecard

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Social Media Winners - May 15th - May 22nd, 2012

Every week we are monitoring the most socially engaged companies in the most socially active industries to answer one simple question: Who won the weekly social media battle?

Check back weekly as we analyze social marketing performance and highlight notable performances in our social scorecard!*

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Notable Performances

  • Last week we saw Starwood Preferred Guest make a big Facebook splash with their partnership with the MERCEDES AMG PETRONAS Formula One Team. This week, we are seeing one of the largest fan increases since we began the Social Media Scorecard initiative, primarily due to the "Rockstar Yourself" social media sweepstakes.
Comics
Beverages - Change in Twitter Following
Industry Analysis

 

Social growth 5.22
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*Social media brands monitored: American Airlines, Delta, Jet Blue, Southwest, United Airlines, US Airways, Adidas, Converse, DC Shoes, Nike, Reebok, DC Comics, Marvel Comics, Burger King, McDonald's, Subway, Taco Bell, Wendy's, Coca-Cola, Dr. Pepper, Monster Energy, Pepsi, Red Bull, Eminem, Lady Gaga, Michael Jackson, Rihanna, Shakira, Oreo, Pringles, Reese's, Skittles, Starburst, Marriott Rewards, Starwood Preferred Guest, Nintendo, Playstation, X-Box

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