Weekly Social Scorecard

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Social Media Winners - May 1st - May 8th, 2012

Every week we are monitoring the most socially engaged companies in the most socially active industries to answer one simple question: Who won the weekly social media battle?

Check back weekly as we analyze social marketing performance and highlight notable performances in our social scorecard!*

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Notable Performances

Celebrities
  • It is worth noting that even though our notable performances focus on a percentage of growth, when looking at volume, the Celebrities category is by far the most successful category. If you take a look at the growth data, the Celebrities category gained 2 million fans, over 4 times the growth of the next closest category. The lesson: celebrity fan pages are a powerful component of their brands.
Footwear/ Athletic Apparel
Comics
  • Last week we saw a Twitter increase for Marvel as a result of the buildup to The Avengers. Now that the movie just had the largest weekend ever, we are seeing that increase continue.
  • Pepsi's Twitter account has shown interesting activity since we started performance tracking. For several weeks Pepsi actually had a decrease in fans. Last week they had a 1.3% increase. They now show a 3.3% increase, which shows a renewed commitment to the channel, specifically around the #LiveForNow initiative.
Beverages - Change in Twitter Following
Industry Analysis
Social growth 5.8
View more documents from Mike Lewis
*Social media brands monitored: American Airlines, Delta, Jet Blue, Southwest, United Airlines, US Airways, Adidas, Converse, DC Shoes, Nike, Reebok, DC Comics, Marvel Comics, Burger King, McDonald's, Subway, Taco Bell, Wendy's, Coca-Cola, Dr. Pepper, Monster Energy, Pepsi, Red Bull, Eminem, Lady Gaga, Michael Jackson, Rihanna, Shakira, Oreo, Pringles, Reese's, Skittles, Starburst, Marriott Rewards, Starwood Preferred Guest, Nintendo, Playstation, X-Box

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