Marketing

The 'Viability of Enterprise 2.0'

Excerpt from John Bruce's blog on January 11, 2022
The folks at FastForward hosted the second lively discussion between Professors Andrew McAfee and Tom Davenport, about their "disagreement over Viability of Enterprise 2.0". Read more

Interesting information about the intention of marketing teams to use Web 2.0 in 2008

Excerpt from Eric Schurr's blog on January 10, 2022
Forrester's Laura Ramos recently published a report about B2B marketer's trends, and it included the results of as survey about marketing teams' plans to use Web 2.0 technologies in 2008. Read more

Webinar recording about "How to think strategically about Web 2.0 communities" now available

Excerpt from Eric Schurr's blog on January 2, 2022
Access free recording of webinar with Charlene Li of Forrester Research on "How to think strategically about Web 2.0 communities" Read more