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Top 10 Ways Enterprise Marketers Can Leverage foursquare

Awareness’ free ebooks combined with foursquare Perspectives give enterprise marketers the tools necessary to become foursquare marketing rockstars

BURLINGTON, Mass (July 21, 2021) — As an enterprise marketer, it’s hard to ignore the popularity growing around foursquare. With close to 2 million users and an astounding 15,000 new members joining daily, it’s definitely a social network that shouldn’t be discounted. The problem for most enterprise marketers is how to go about leveraging this popular tool within their own marketing mix. This is why Awareness, Inc., provider of enterprise-grade, on-demand social marketing management software, released two free ebooks, “The State of foursquare 2010” and “Top 10 Ways Enterprise Marketers Can Leverage foursquare,” to help enterprise brands learn more about foursquare and the top ways they can leverage it within their own organization.

These eBooks used in conjunction with foursquare Perspectives, a free foursquare search tool powered by Awareness, will help any enterprise brand with multiple locations get the information they need to start incorporating foursquare within its marketing mix. foursquare Perspectives has been live for the past two weeks and it’s already become a valuable search tool for brands, agencies, reporters, bloggers and individuals who have used it to gain insight into brands on foursquare. Some of the many top brands being searched via foursquare Perspectives include Starbucks, McDonalds, Best Buy, Chipotle, and Harvard. There has also been a spike in a search for Disney’s Big Thunder Mountain Railroad.

So how can enterprise brands leverage foursquare as part of their social media marketing mix? To help answer that question, Awareness chatted with several enterprise brands and took a hard look at how some were using foursquare and came up with the Top 10 list below. More details behind this list can be found by downloading the complete eBook here. 1. Own your venues 2. Utilize tips 3. Follow your visitors 4. Market your participation 5. Promote check-ins 6. Offer a special 7. Mirror your venue(s) on Facebook 8. Reward loyalty 9. ID your most valuable customers and influencers 10. Offer first check-in promotions

About foursquare Perspectives

foursquare Perspectives from Awareness, Inc. is a free social marketing tool that provides brands with valuable and useful insights about how foursquare users are interacting with their physical locations. The foursquare Perspectives report delivers key statistics such as total venues, total check-ins, unique visitors and total mayorships, and presents that data through comprehensive charts, graphs and maps to help marketers easily visualize key market trends among foursquare locations.

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About Awareness

With a unique combination of technology, experience and thoughtful support, Awareness enables smart marketers to efficiently and effectively generate ROI from 100% trackable social media interactions. It is the leading provider of OnDemand Social Marketing Automation Software designed specifically to address all key aspects of social media marketing -- from demand generation to customer acquisition and social customer engagement. The Awareness Social Marketing Hub, the company's flagship social marketing software, is the only solution available that ties Social Prospecting, Social Scoring and Social Profile Database into one solution resulting in a detailed social marketing ROI. Awareness works with some of the world's leading brands and marketing agencies including Major League Baseball, FOX Broadcasting, NBC Universal (Comcast SportsNet), Raidious, American Cancer Society, Tiger Woods Foundation, The Carlsberg Group, Mindjumpers, Nuance, Demandware, Trend Micro, and Computer Associates.

Backed by NorthBridge Venture Partners, Awareness is headquartered in Burlington, Massachusetts.