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Awareness Named to AlwaysOn's Northeast Top 100
"Each of the Northeast 100 winners had to demonstrate leadership among their peers in the following areas: innovation, market opportunity, commercialization, media buzz and stakeholder value creation," said Tony Perkins, Founder and Editor, AlwaysOn Network. "We congratulate them all on this great honor."
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The Impact of Information Technology on Businesses and their Leaders
(Andrew McAfee, Enterprise 2.0 Thought Leader, Shares Thoughts on Awareness)
Here Comes the Neighborhood
“Awareness Networks builds, hosts, and deploys integrated E2.0 suites for an impressive roster of customers. … These suites include a variety of tools for both user-generated content and social networking, and are hosted by Awareness and integrated into a customer’s existing infrastructure for security and permissions.”

“As CEO John Bruce, CTO and co-founder David Carter, and VP of Marketing Eric Schurr walked me through their company and its offerings I found myself nodding along and saying to myself “Yep. Yep. Good idea. Good idea...” When they described how neighborhoods work within Awareness, I think I said “Great idea!” out loud.”
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Effective Use of Web 2.0 Tools in the Enterprise
“Companies hope to benefit from using Web 2.0 tools in two ways: externally, they can help to strengthen the brand, increase customer loyalty, and conduct more meaningful dialogue with customers that enables the latter to express their views more openly.  Internally, these technologies improve knowledge sharing, expand cooperation, and contribute to building a corporate memory.”
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JetBlue To Pilot the Use of Internal Wikis and Blogs
"JetBlue's social platform, set to go live in the test group shortly after the new year, will be provided by Awarness, a social software company (formerly known as iUpload) that has focused primarily on delivering an integrated suite of enterprise-grade technologies like wikis and blogs."
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IT wrestles with workplace blogging
"There's no question that blogs are multiplying in cyberspace. Now they're infiltrating businesses, too, even if the IT departments haven't sanctioned their implementations "
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Corporate blogging: Does it really work?
"Blogs are moving from the social realm to the corporate world. But companies aren't replicating the free-flowing exchange that has been a hallmark of the broader blogosphere. Rather, companies are trying to harness that freedom and conform it to business needs, with forward-thinking companies using strategic planning and formal policies to shape the use of blogs and other Web 2.0 tools to drive more communication and collaboration among workers."
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Insurer takes a bold leap into Web 2.0
"Over the past year, Northwestern has worked with Awareness, a social network infrastructure provider, to create an employee-generated online community that helps to capture and share employee knowledge, encourage discussion across product lines and serve as a resource for everything from policy information to sales techniques. ‘It’s part town hall, part intranet, part [social networking website] Facebook – and it’s really working,’ said an analyst at consultancy Forrester."
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EContent100 Winners
"Awareness wins EContent100 award honoring top digital content companies for third year running."
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November 13, 2021
Welcome to the World of Web 2.0
"Web 2.0 is suited to SaaS delivery because new tools are being developed so quickly and are "mashed up" so easily. But large companies often hesitate to use vendors who provide SaaS solutions because they want to protect their data. When insurance giant Northwestern Mutual raised questions, Awareness.com was able to demonstrate that their data could be segregated and also protected through Northwestern's already-existing single sign-on system. Socialtext addresses similar security concerns, in part, by offering a dedicated appliance that companies can use on-site.”
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November 7, 2021
IBM, Microsoft, SAP lag behind on Web 2.0
"Small vendors have established themselves in the blog and wiki market with more robust technology, and can offer simpler, low-cost deployments, often through software-as-a-service, Koplowitz says."
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November 5, 2021
The Guidewire Report
"While competing products fro IBM and Microsoft offer strong portal and content management features, they concentrate on internal corporate communities and lack the social networking tools that Awareness provides."
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November 5, 2021
HiveLive Abuzz with Enterprise Social Networking
"Mike Gotta, an analyst with Burton Group, said HiveLive and rivals such as Awareness and SelectMinds have certain advantages over point tools such as blogging specialist Six Apart or enterprise wiki provider Socialtext."
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October 31, 2021
FIR Interview - David Carter, CTO, Awareness:
"In this FIR Interview, Shel Holtz spoke with David Carter, Awareness’s chief technology officer, about the Northwestern Mutual experience, including the obstacles the company had to overcome for its leadership to get comfortable with the idea of internal social networking."
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October 27, 2021
Growing Pains: Can Web 2.0 Evolve Into An Enterprise Technology?
"The relatively few vendors focused on social networking for use within an enterprise intranet, such as Awareness Networks and Tacit, often provide these features as part of a larger Web 2.0 suite that includes blogs and wikis."
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October 17, 2021
Awareness Networks
"Daron Babin and John Bruce, of Awareness Networks, talk about the impact of social media and how it allows companies to engage in conversation with the consumer, as opposed to just broadcasting messages."
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October 1, 2021
The Water Cooler Is Now On The Web
"Plenty of big, mainstream companies look at the fast-growing social network scene as a place to market their products. But many are also adopting the same Web technology to create internal networks. It turns out to be an efficient way to mine for in-house expertise, discover new recruits, and share information within their own walls. Setting up a corporate version of a social network has its own challenges, as well…That translates into a juicy new sales opportunity for tech companies that sell networking products. Everyone from IBM (IBM )toMicrosoft (MSFT ) and on down to startups like intro Net-works, Awareness Inc., and Jive Software, are offering applications and services."
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September 25, 2021
Social networking in the workplace?!
"McDonald's employees and some partners will soon be able to create their own profiles on the company's Awareness (formerly iUpload) social media platform, from which they can blog and participate in communities."
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September 22, 2021
Social Networking: A Time Waster Or The Next Big Thing In Collaboration?
"McDonald's began moving toward social networking after an internal study showed that employees were often looking for colleagues with expertise in certain areas or for authors of information they found useful. McDonald's employees and some partners will soon be able to create their own profiles on the company's Awareness (formerly iUpload) social media platform, from which they can blog and participate in communities."
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September 18, 2021
Silicon Valley East? New England Web 2.0 Firms Attracted $102 Million in Venture Funding in Year’s First Half, Beating Their Bay-Area Counterparts
"In the U.S., the Bay Area was still the most active place for Web 2.0 deals, with a total of 25 financings during the period. But venture firms invested just $91 million in those deals, compared to the $102 million invested in New England, almost all of it in and around Boston. That marked a stunning 65 percent jump over the region’s total for all of last year, according to the report."
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September 12, 2021
Are Microsoft and IBM Your Future Social Media Vendors?
"2008 will no doubt be a telling year in the corporate social media and Web 2.0 space. And if this CIO Insight story is any indication, the race will again pit David v. Goliath… But don't count out the current crop of social media upstarts so fast, though. They can still put their best enterprise foot forward when they have to."
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September 6, 2021
Thoughts from Office 2.0
"Is Awareness a lawyer's dream? This afternoon, I met with David Carter a founder and the CTO of Awareness. Awareness provides social media tools to businesses. These tools allow corporations to create blogs, wikis and use other networking tools that have been found to facilitate business communication and community. From a lawyer's perspective, Awareness 'gets it."
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September 4, 2021
A ride through the corporate blogosphere
"Cannondale staff from around the world, including myself, contribute to all the blogs,' Maurice says. 'Many of our teams and athletes contribute directly through our iUpload interface. Sometimes they send us their post and we do it for them … but we're teaching people to do it themselves and giving trusted-blogger status to more and more of our athletes each day.'"
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August 31, 2021
Forrester on Enterprise Blogging
"Awareness was selected because of the broad reach of their platform that is solely focused on the enterprise market and covers most of the web 2.0 tools in an enterprise context. It got the highest rating for product strategy."
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August 30, 2021
Social Networking Application Forecast
"Social networking is the new must-have communication application and is being used for both marketing and operational efficiency,' said Rachel Happe, research manager for the Digital Business Economy at IDC. 'Social networking applications drive engagement, information exposure, and conversions as well as reducing marketing and operational costs."
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August 27, 2021
Publish 2.0
"220 ways to publish, syndicate & widgetize blogs, wikis, forums, portals & communities & maybe make some money on it… iUpload - Enterprise multi-user blogging, wiki, cms."
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August 27, 2021
Corporate blogs: Don’t call them that!
"Long story short: If you're sitting in a corporate job now, chances are you'll soon be filling out a profile of some sort and contributing some knowledge or insights--if you're not doing it already. Your bosses might not call it blogging. But they'll be evaluating you, your contacts, your team play, and your expertise by analyzing your Web 2.0 output--whatever they choose to call it."
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August 27, 2021
Awareness Community Bloggers: Discussing Enterprise 2.0
"[Awareness has] included a community of bloggers in their site that is discussing many aspects of the enterprise space, as well as what is happening at Awareness. Collectively they provide an interesting look at what is going on at an enterprise 2.0 provider."
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August 14, 2021
SOA needs BPEL (iUpload becomes Awareness)
"iUpload announced a new company name, a new CEO and a new release of its enterprise blogging, wiki and social networking technology... The Waltham-based company, which counts McDonald's, Kodak and Northwestern Mutual among its customers, will be called Awareness."
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August 13, 2021
IT Execs Seek New Ways to Justify Web 2.0
"[Northwestern Mutual] began using hosted blog and RSS technology from Awareness Inc. in June 2006 because it didn't have the resources to implement the technologies internally... Currently, about 100 employees at Northwestern Mutual operate blogs that generate more than 12,000 page views per day."
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August 13, 2021
KnowledgeStorm Adds Blog Collection to Portfolio
"KnowledgeStorm is using technology from iUpload to run the new site. iUpload uses a collection of blogging, Wiki and content management tools to meet the needs of this new offering."
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August 9, 2021
Corporate Memory and social media
"The Fast Forward blog has an overview today of companies that are beginning to deploy blogs internally as a way to share experience and knowledge across groups, and gather feedback and new information in exchange. The companies he discusses are using a technology called Awareness, previously known as iUpload."
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August 8, 2021
Enterprise 2.0 Success Stories from Awareness
"These examples demonstrate that web 2.0 applications can be developed for useful business applications and show some of the spectrum of opportunities."
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August 8, 2021
The Architecture of Participation
"I wanted to point out a post by Renee Fox on Awareness’s site–it is so spot-on as to become a golden rule. Renee, can I use the tag line, ‘The architecture of participation is baked into the architecture of the software’ in my sig block?"
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August 8, 2021
Enterprise 2.0 Success Stories from Awareness
"These examples demonstrate that web 2.0 applications can be developed for useful business applications and show some of the spectrum of opportunities."
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Aug 7, 2021
Awareness – Enterprise 2.0 Platform by Bill Ives
"I am very impressed with what Awareness has accomplished. It is the most comprehensive solution I have seen so far."
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August 1, 2021
Awareness presents at AlwaysOn
"John Bruce, CEO of Awareness, presented the company’s platform, product and customer stories at AlwaysOn’s Stanford Summit, a two-day excursion for top companies highlighting the significant economic, political and commercial trends affecting the global technology industries."
You can watch the video of John’s presentation live here »

July 23, 2021
iUpload Announces New Name, Many Changes
"iUpload, which boasts a fairly hefty customer list—The New York Times, Discovery Channel, MTV, Kodak, Cannondale, McDonalds and the Cato Institute—for a company that launched its platform in 2005, is now Awareness Inc. The change reflects the business value that customers get from using its on-demand social media platform."
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July 23, 2021
iUpload Becomes Awareness: New CEO and Significant Investments from Greylock and North Bridge
Lots of big news today from iUpload. They’ve been a central player in the enterprise blogging game for years (and sponsored the very first BBS conference back in 2005.) They’re one of several players surging forward into the emerging enterprise social media market. They have a new release of the software which contains more “participation options.
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July 23, 2021
iUpload Renamed Awareness Inc., Names Key Execs, and Upgrades Product
Key capabilities in Awareness Summer 2007 include new community participation features. Members of Awareness-hosted communities can utilize profiles, bookmarking, content tagging, geo tagging, and a new user interface. In addition, Awareness has made available a new set of “participation widgets” designed for companies to embed into their own Web pages. These new features allow organizations to gather and share more detailed information about their community members, build social networking communities, and provide a richer participation experience for their users; Awareness Summer 2007 includes a configurable rules-based workflow where administrators can create rules that take actions based on content generated by community member.

July 23, 2021
Bye-Bye iUpload, Hello Awareness Inc. – On-Demand, Enterprise-Level Social Media Platform Rebrands Itself
With a new company name, four new top executives, a new round of venture financing, and above all a major new release of the company’s on demand enterprise social media platform, Awareness Inc. (formerly iUpload) this week continues its quest – through providing a uniform architecture for all user-generated content – to satisfy the needs of the three key audiences of any enterprise Web 2.0 initiative: the community members, the community administrators, and the IT department.
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July 23, 2021
Enterprise 2.0 company changes name, adds execs, new release
IUpload today announced a new company name, a new CEO and a new release of its enterprise blogging, wiki and social networking technology. The Waltham, Mass.-based company, which counts McDonalds, Kodak and Northwestern Mutual among its customers, said it will be called Awareness Inc.
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July 23, 2021
Several Changes at iUpload.
The company, which provides web-based software designed to help businesses take advantage of the online-community model, announced Monday a new name, new features in its products, a new round of funding, and several new executives.
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July 23, 2021
Enterprise Social Media Co. Awareness Gets First Round
Awareness brings Web "2.0" technology, such as social networks, blogs and wikis, to enterprise customers for internal or external uses. Jeffery Beir, a partner at North Bridge, believes the other companies that operate in this space don't cater to the specific needs of the enterprise by having security features and robust administrative tools.
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July 23, 2021
Blogging, wiki tool used by McDonald’s, Newsweek gets upgrade
iUpload, announced a name change to Awareness and the release of Awareness Summer 2007, the latest version of its hosted suite of tools to create and distribute blogs, wikis, discussion forums, videos, photos, voting, podcasts and audio.
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July 23, 2021
iUpload Announces New Name, Many Changes
iUpload, which boasts a fairly hefty customer list—The New York Times, Discovery Channel, MTV, Kodak, Cannondale, McDonalds and the Cato Institute—for a company that launched its platform in 2005, is now Awareness Inc. The change reflects the business value that customers get from using its on-demand social media platform
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July 23, 2021
iUpload changes name to Awareness, beefs up senior team
Awareness Inc., formerly iUpload, which helps companies deploy Web 2.0 technologies such as wikis, blogs and podcasts for business benefits, has expanded its senior team and announced an expanded management team, the company said on Monday.
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June 20, 2022
David-and-Goliath Battle Shapes Up in Enterprise 2.0 Technology
Northwestern Mutual, for one, is using iUpload's community-building software…to bring blogging, wiki, forum, calendaring and news feed capabilities to the insurer's 15,000-plus employees.
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Wall Street Journal (WSJ)
June 18, 2022
Social Studies
Social software is ready for business, but is business ready for social software?
Over the past couple of years, vendors have been turning out "Web 2.0" products -- blogs, wikis and other kinds of social software that have taken hold in the consumer world -- aimed expressly at the corporate user. The trend has even earned its own moniker: "Enterprise 2.0."
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June 1, 2022
Joining Web 2.0
New tools make creating corporate-sponsored—and monitored—online communities easier.

QSR Magazine.com, a publication that focuses on the restaurant industry, writes a great story on how McDonalds uses Web 2.0 technology to spread the "Corporate Social Responsibility" message. 
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eContent
May 1, 2022
Today Content Delivery is a Two-Way Street
Not all that long ago, content flowed one way. You posted content to your website and just how much you posted and when was entirely up to you. That model is changing quickly, however, as Web 2.0 concepts flow into the enterprise, and companies are increasingly providing tools for customers, partners, and other interested parties to post content including text, video and pictures. These days, content is a two-way street. The trick is how to avoid content traffic jams.
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April 20, 2022
Flight Centre takes off with new UGC site
Multichannel travel agent Flight Centre Ltd. has turned to technology firm iUpload to create a user-generated platform on its e-commerce site in an effort to retain customers.
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April 6, 2022
Canadian software firm to bring HQ to Waltham
An Ontario, Canada-based company called iUpload that markets software to corporations -- enabling them to set up blogs, wikis and social networking forums so they can better interact with customers -- is moving its headquarters to Waltham.
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March 15, 2022
A CEO blog is not enough: iUpload wants you to do better
Interview with Robin Hopper, CEO, iUpload -- iUpload delivers the leading Enterprise 2.0 platform to help enterprises and publishers unleash the value of user-generated content.
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December 6, 2021
Your Customers, Blogs and New Participatory Marketing
Participatory online marketing is fast becoming critical for audience relationship building. As increasingly large numbers of online users choose their own content and dictate in what forms they want to be marketed to, these nascent and powerful mediums offer new strategies to forge strong and lasting customer relationships.
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Canadian Business Online
December 5, 2021
The Web, part deux
Just as business and consumers are becoming used to being linked together via the Internet, yet another buzzword is changing the relationship. It's called Web 2.0, part design/technology, part philosophy and part community. For business it's about using new technology and 'social networking' to build rich communities that include employees, partners and customers.
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CIO
December 1, 2021
Knowledge Management 2.0
New, focused, lightweight applications rewrite the rules about KM. The best part? People will actually use them.
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November 21, 2021
Enterprise Blogging Software Proliferates
Software vendors are eager to satisfy businesses hungry to use blogging tools.
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eContent
November 15, 2021
20/20 of eContent 100
Blogging has emerged as powerful way to communicate to a large audience without the hassle of trying to get through email filters and clogged inboxes, but initially it was not seen as a business tool. That perception is changing, in large part because companies like iUpload now provide the necessary tools to enable enterprise users to set up and maintain blogging platforms.
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Forbes.com
October 31, 2021
This Holiday, Go Blogging For Customers
Whole Foods, the mammoth high-end grocer, doesn't sell its artisanal cheeses and California artichokes online. But Chief Executive John Mackey does riff about the company and its industry on his blog at Wholefoods.com.
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SearchCIO
October 24, 2021
IT Execs Eager to Exploit Web 2.0 Wave
Google Inc.'s $1.65 billion acquisition earlier this month of YouTube, the popular video-sharing Web site, has many businesses trying to figure out how they, too, can harness the power of Web 2.0 technologies.
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voodoo
October 17, 2021
IMV33 : Enterprise Blogging
Paul Lewis discusses corporate blogging with iUpload CEO Robin Hopper. Listen in for more information on blogger burnout, blog smog and tips to increase ROI with corporate blogging initiatives.
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Baseline
October 4, 2021
5 to watch as Baseling turns five
As this issue marks the fifth anniversary of Baseline, there's always the temptation to look back and marvel at how far we have come since 2001. For example, we all knew five years ago that the Internet was going to change everything, but very few of us understood just how much.
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InfoWorld
September 18, 2021
iUpload Boosts Blog Management
IUpload on Monday introduced an upgraded version of its enterprise blogging software designed to let companies deploy both internal and external blogs and in some cases unite the two.
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beetv
September 12, 2021
MTV Leading the Way in Consumer Generated Vlogs, And iUpload is Making it Work
MTV is breaking some important ground by empowering individuals to create personalized video blogs within the MTV Network. It's called "The Pod, Broadcast Yourself."
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Inside Knowledge
July 25, 2021
Forrester analyses blogging platforms
iUpload leads the market with its robust blogging capabilities and its strong strategic vision of a blog as a lightweight content management system, a collaboration and knowledge management tool, and even as a foundation to form communities of customers.
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Digital Publishing Solutions
July 21, 2021
Out of this World
The major players in the CM space agree end customers and businesses alike are struggling to keep up with an information boom that is expanding at a soon-to-be unimaginable rate. Vendors are responding with improved search tools, interfaces that make CM processes almost invisible, and systems that allow businesses to better communicate with their customers.
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Newspapers & Technology
June 1, 2022
Bog or cog? Blogs forcing newspapers to re-examine role
Newspapers are adding blogging features to their Web sites every day, and many large dailies have at least a few writers and editors who share their thoughts about matters large and small.
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CFO.com
April 24, 2022
Office Collaboration, the Wiki Way
As Wikipedia's popularity has soared, businesses have begun to investigate its underlying technology as a way to share business and financial knowledge among employees, suppliers, and customers.
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Financial Times
April 11, 2022
Social networking becomes work
The next wave in office productivity, represented by wikis (editable websites), blogs and other social networking technologies, is here. Experts say these tools will transform the way work is done by encouraging new types of collaboration.
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Canadian Public Relations Society Toronto
April 1, 2022
Blogging at C-Level
A growing number of corporate executives are now using blogs to get their message out and connect with stakeholders, including their employees, consumers and potential customers.
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Datamation Logo
February 28, 2022
iUpload Takes Datamation's First Blogging Win
iUpload's Customer Conversation System won the Corporate Blogging Platform category of the Datamation Product of the Year Awards.
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BusinessWeek
February 14, 2022
The Inside Story on Company Blogs
Corporate America may fear critical comments in public blogs, but it isn't ignoring the medium's potential for improving internal communication
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InfoWorld
February 10, 2022
Blogs Reshaping Content Management Tools
Blogs and editable Web pages called wikis are gaining popularity with enterprise users, introducing to these organizations a new level of content contribution and participation.
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Network World
February 8, 2022
Blogs, wikis find a home in the enterprise
ECM vendor iUpload tackles thorny security, compliance issues that blogs and wikis pose
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CRM
January 30, 2022
A New Platform Could Power Up Corporate Blogging
iUpload's content management platform speedily integrates customer information; analysts see the need for blogs to be 'tightly tied' to CRM for marketing success.
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informationweek
January 12, 2022
Blogs, Podcasts Pushed As Enterprise Tools
Content management developer iUpload has integrated with NetSuite's on-demand business application and is working to provide access to Microsoft Corp.'s CRM and SharePoint products.
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The Journal News
January 9, 2022
Big Blue bit by the blogging bug
IBM embraces corporate blogging, joining the online debates that involve their brand, products and industry.
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