Awareness, Inc. Hosts Webinar on Enterprise Collaboration and Knowledge Capture Featuring Analyst Rob Koplowitz

Webinar to Discuss Best Practices of Utilizing Web 2.0 to Drive Collaboration, Share Knowledge and Create a Corporate Memory

WALTHAM, Mass. -April 18, 2008 -Awareness, Inc., the leader in enterprise social media, today announced that it will host a new webinar featuring Forrester Analyst Rob Koplowitz, "Web 2.0 Drives Enterprise Collaboration and Knowledge Capture," taking place on Wednesday, May 7 at 2:00 p.m. EDT. To register for the webinar, visit here.

In this webinar, Rob and Awareness executive Eric Schurr examine how companies can leverage Web 2.0 technologies to foster and enhance collaboration and knowledge sharing within the enterprise.

The webinar will address how:
  • Enterprises are establishing new collaboration strategies such as online internal communities and utilizing Web 2.0 as a significant driver;
  • Web 2.0 leads to increased natural knowledge employee collaboration and can drive seamless capture of knowledge;
  • Internal-facing solutions will increasingly interact with and leverage external-facing solutions; and
  • SaaS is a viable enterprise strategy for Web 2.0 solutions.

Rob Koplowitz is a leading industry voice in messaging, information and knowledge management, enterprise collaboration and collaboration strategy. He leads Forrester's research in the areas of basic content management, instant messaging, blogs and wikis as they relate to enterprise usage, as well as the emerging trend of using Microsoft Office as a front end for line-of-business information and processes. The webinar will address Rob's research on collaboration and knowledge management and draw on his extensive experience with Microsoft, Oracle, Lotus and IBM.

You can register for the webinar here.

About Awareness
Awareness helps companies build and operate branded Web 2.0 communities. These online communities let customers, prospects, employees and partners connect with each other and share content. At the core of the Awareness solution is an on-demand social media platform that combines the full range of Web 2.0 technologies - blogs, wikis, discussion groups, social networking, podcasts, RSS, tagging, photos, videos, mapping, etc. - with security, control and content moderation. Awareness builds these features into complete communities for companies, or customers use the Awareness API and widgets to integrate Web 2.0 technologies into their own web properties. Major corporations such as McDonald's, Kodak, the New York Times, Northwestern Mutual and Procter & Gamble use Awareness to build brand loyalty, generate revenue, drive new forms of marketing, improve collaboration, encourage knowledge-sharing and build a "corporate memory." For more information about Awareness, visit

Media Contact
Jennifer Gazin or Virginia Zimpel

Awareness Contact
Eric Schurr