Awareness, Inc. Customer Earth Knowledge Showcased as Social Media Case Study by Technology Research Firm Gilbane Group

Earth Knowledge's Use of Awareness' Enterprise Social Media Solution Featured in Recent Gilbane Report; President to Present at Upcoming San Francisco Conference

WALTHAM, Mass. -June 16, 2008 Awareness, Inc., the leader in enterprise social media, today announced that customer Earth Knowledge's President and Co-Founder, Frank D'Agnese, will be presenting at the Gilbane San Francisco Conference on how his organization has leveraged the power of social media for business value. A case study of Earth Knowledge's use of Awareness' enterprise social media platform was also recently featured in a Gilbane Group report, titled: "Collaboration and Social Media 2008-Taking Stock of Today's Experiences and Tomorrow's Opportunities."

The case study of Earth Knowledge's use of social media, featured in the Gilbane Group's "The Collaboration and Social Media 2008" report, illustrates how the organization is using social media to generate new ideas, and improve the efficiency of the interactions among all stakeholders. Earth Knowledge facilitates this knowledge-sharing with Awareness-powered online communities, such as private (password-protected) communities where officials and community members can collaborate and share information with one another around specific topics like natural resource management and resource sustainability. Earth Knowledge also relies on Awareness to power its public-facing website, providing everyone better access to information and the ability to participate in public discussions. The report is available at no charge for immediate download here.

The panel at the Gilbane San Francisco Conference, titled "Case Studies: Collaboration in Action," will be moderated by Gilbane Group Lead Analyst Geoffrey Bock and will take place on Thursday, June 19, from 8:30 a.m.-10:00 a.m. The session will address how companies are able to share information online and effectively use Web 2.0 technologies like blogs, wikis, tag clouds and social networks. The panelists will discuss their experiences deploying social computing environments across their organizations and the outcomes and effects of people working together at a distance.

The conference is taking place on June 18-20 at the Westin Market Hotel in San Francisco. Now in its fourth year, the conference focuses on how to move beyond mainstream content technologies to enhanced "2.0" versions in order to open up new business opportunities, keep customers engaged and improve internal communication and collaboration.

About Awareness
Awareness helps companies build and operate branded Web 2.0 communities. These online communities let customers, prospects, employees and partners connect with each other and share content. At the core of the Awareness solution is an on-demand social media platform that combines the full range of Web 2.0 technologies - blogs, wikis, discussion groups, social networking, podcasts, RSS, tagging, photos, videos, mapping, etc. - with security, control and content moderation. Awareness builds these features into complete communities for companies, or customers use the Awareness API and widgets to integrate Web 2.0 technologies into their own web properties. Major corporations such as McDonald's, Kodak, the New York Times Company, Northwestern Mutual and Procter & Gamble use Awareness to build brand loyalty, generate revenue, drive new forms of marketing, improve collaboration, encourage knowledge-sharing and build a "corporate memory." For more information about Awareness, visit

About Earth Knowledge, Inc.
Earth Knowledge is a leader in integrating and disseminating earth and environmental science information for business and community leaders, scientists, public institutions, and the consumer. It provides these knowledge integration services through sophisticated client consulting and its novel web-based services. The focus of Earth Knowledge’s services is on effectively drawing experts and decision-makers together to create cooperative and collaborative solutions that help the Earth’s communities thrive. This approach has informed important decisions by the City of Las Vegas, the U.S. Department of Energy, the State of Nevada, and numerous other groups throughout the United States. Find out more at

Media Contact
Jennifer Gazin or Virginia Zimpel

Awareness Contact
Eric Schurr

Earth Knowledge Contact
Julia Armstrong D’Agnese