Independent Research Firm Releases Web 2.0 Case Study About Awareness, Inc. Customer Northwestern Mutual

Report Chronicles the 150-Year-Old Insurance Company's Implementation of Online Communities Using Web 2.0 Technologies

Waltham, MA — October 4, 2021 — Awareness, Inc. today announced that its customer Northwestern Mutual Life Insurance Company has been featured in a report published by Forrester Research, Inc. titled, "Case Study: Northwestern Mutual's Enterprise Web 2.0 Journey." Over the last year, Northwestern Mutual has worked with Awareness' enterprise social media platform to develop internal online communities to increase communication as well as team and individual productivity. The Forrester report can be accessed here.

With Awareness' enterprise social media platform, Northwestern Mutual has created an employee-generated online community that helps to capture and share important institutional memory and also encourage robust discussion amongst employees. Northwestern Mutual has embraced Web 2.0 and social media tools to capture and share the knowledge required to fuel its next stage of growth.

Authored by Forrester analyst Oliver Young, this independent research report positions Northwestern Mutual as a "leader in enterprise Web 2.0 adoption," and outlines how "the firm began its push into Web 2.0, bringing blogs, RSS, and eventually wikis into the business." One of the report's focus areas explores the company's compliance and security concerns and how they worked with Awareness to address these issues. "As a firm operating in a highly regulated industry, [Northwestern Mutual] had to address compliance and archiving, so from the very onset [Northwestern Mutual] looked for a solution that would keep it compliant…Strong protections were also put in place to block prohibited language and flag potentially offensive words and phrases" (Case Study: Northwestern Mutual's Enterprise Web 2.0 Journey, Forrester Research, Inc., October X, 2007).

"Northwestern Mutual, like many of our enterprise customers, is a strong example of a company that is successfully using Web 2.0 tools to help them meet and surpass current business goals," said Awareness CTO and Co-Founder David Carter. "The compliance and security of their implementation via the Awareness platform is particularly noteworthy because it shows that Web 2.0 can be strategically implemented for enterprise needs and concerns."

About Awareness

Awareness helps companies build and operate branded Web 2.0 communities. These online communities let customers, prospects, employees, or partners connect with each other and share content. At the core of the Awareness solution is an on-demand social media platform that combines the full range of Web 2.0 technologies—blogs, wikis, discussion groups, social networking, podcasts, RSS, tagging, photos, videos, mapping, etc.—with security, control, and content moderation. Awareness builds these features into complete communities for companies, or customers use the Awareness API and widgets to integrate Web 2.0 technologies into their own web properties. Major corporations such as McDonald's, Kodak, the New York Times, Northwestern Mutual, and Procter and Gamble use Awareness to build brand loyalty, generate revenue, drive new forms of marketing, improve collaboration, encourage knowledge-sharing, and build a "corporate memory."

The Awareness platform was first launched in January 2005 and now hosts hundreds of online communities. Backed by Greylock Partners and NorthBridge Venture Partners, Awareness is headquartered in Waltham, Massachusetts.

Media Contact
Jennifer Gazin or Virginia Zimpel
Awareness Contact
Eric Schurr