Awareness, Inc. Announces Webinar on Web 2.0 With Forrester Research, Inc. Analyst Charlene Li

Leading enterprise social media vendor hosts "How To Think Strategically About Web 2.0 Communities"

Waltham, MA — November 14, 2021 — Awareness, Inc., the leader in enterprise social media, today announced a new webinar with Forrester analyst Charlene Li, How To Think Strategically About Web 2.0 Communities, taking place on Tuesday, December 11, 2021 at 1 p.m. EST. To register for the webinar, follow this link.

Charlene Li is one of the driving forces behind Forrester's Social Computing and Web 2.0 research and is one of Forrester's most quoted analysts, appearing on CNN, NPR, BBC, the Wall Street Journal, The New York Times, BusinessWeek and many other media outlets. During her eight years at Forrester, Charlene has run the San Francisco office and has led the Forrester marketing and media research team.

In this informational webinar, Li and Awareness executive Eric Schurr will examine how companies can leverage Web 2.0 technologies like blogs, wikis, social networking, RSS, tagging and widgets for marketing purposes. The webinar will serve as a robust guide for organizations seeking to strategically utilize Web 2.0 technologies effectively at the enterprise level and will discuss real world Awareness customer deployments.

To learn more about the uses and benefits of Web 2.0 communities at the enterprise level, register for the free Awareness webinar now. Registration is found here.

To clarify some of the misconceptions about blogging for business, Awareness compiled a number of enterprise and social media best practices based on the company's expertise in deploying hundreds of communities in leading enterprises and organizations across many industries, including financial services, hospitality, online publications and retailers. The report outlines the top six myths associated with enterprise blogging and social media initiatives and the correlating realities.

About Awareness

Awareness helps companies build and operate branded Web 2.0 communities. These online communities let customers, prospects, employees, or partners connect with each other and share content. At the core of the Awareness solution is an on-demand social media platform that combines the full range of Web 2.0 technologies—blogs, wikis, discussion groups, social networking, podcasts, RSS, tagging, photos, videos, mapping, etc.—with security, control, and content moderation. Awareness builds these features into complete communities for companies, or customers use the Awareness API and widgets to integrate Web 2.0 technologies into their own web properties. Major corporations such as McDonald's, Kodak, the New York Times, Northwestern Mutual, and Procter and Gamble use Awareness to build brand loyalty, generate revenue, drive new forms of marketing, improve collaboration, encourage knowledge-sharing, and build a "corporate memory."

The Awareness platform was first launched in January 2005 and now hosts hundreds of online communities. Backed by Greylock Partners and NorthBridge Venture Partners, Awareness is headquartered in Waltham, Massachusetts.

Media Contact
Jennifer Gazin or Virginia Zimpel
Awareness Contact
Eric Schurr