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Gaining an Edge with EdgeRank

Awareness, Inc. Whitepaper Teaches Users to Take Advantage of Facebook's Algorithm

07.21.2011– BURLINGTON, MA - Awareness, Inc., provider of the Social Marketing Hub, the premier on-demand social marketing management software (SMMS), today published a guide to Facebook's EdgeRank algorithm.

Gaining an Edge with EdgeRank helps marketers understand what variables affect EdgeRank, optimization tips, and why the algorithm is so critical to social media marketing. "All the Facebook fans in the world won't benefit you if your message isn't getting in front of your customer's eyeballs," said Sal Giliberto, Marketing Programs Manager at Awareness, Inc. "Optimizing for EdgeRank helps marketers dominate the News Feed, which is the key to successfully broadcasting your content on Facebook."

The whitepaper includes:

  1. Defining EdgeRank Affinity, Weight, and Time
  2. How to optimize your posts for EdgeRank
  3. Turning EdgeRank into revenue

An understanding of EdgeRank will ensure that marketer's valuable social media content does not get trapped in Facebook no-man's land.

You can download the whitepaper – Gaining an Edge with EdgeRank - for free here.

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About Awareness

With a unique combination of technology, experience and thoughtful support, Awareness enables smart marketers to efficiently and effectively generate ROI from 100% trackable social media interactions. It is the leading provider of OnDemand Social Marketing Automation Software designed specifically to address all key aspects of social media marketing -- from demand generation to customer acquisition and social customer engagement. The Awareness Social Marketing Hub, the company's flagship social marketing software, is the only solution available that ties Social Prospecting, Social Scoring and Social Profile Database into one solution resulting in a detailed social marketing ROI. Awareness works with some of the world's leading brands and marketing agencies including Major League Baseball, FOX Broadcasting, NBC Universal (Comcast SportsNet), Raidious, American Cancer Society, Tiger Woods Foundation, The Carlsberg Group, Mindjumpers, Nuance, Demandware, Trend Micro, and Computer Associates.

Backed by NorthBridge Venture Partners, Awareness is headquartered in Burlington, Massachusetts.

Media Contact

Mike Lewis
Phone: 781-270-2400
Twitter: @bostonmike and @awarenessinc

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