Unique Features

WHAT MAKES AWARENESS UNIQUE? ONLY AWARENESS ADDRESSES THE NEEDS OF THE THREE KEY AUDIENCES OF ANY ENTERPRISE WEB 2.0 INITIATIVE -- THE COMMUNITY MEMBERS, THE COMMUNITY ADMINISTRATORS, AND THE IT DEPARTMENT – WITH A UNIFORM ARCHITECTURE FOR ALL USER-GENERATED CONTENT.

What makes Awareness unique? Only Awareness addresses the needs of the three key audiences of any enterprise Web 2.0 initiative -- the community members, the community administrators, and the IT department – with a uniform architecture for all user-generated content.

  • Community Members: The most flexible participation experience. Every community has different goals and preferences, and Awareness allows you to create the participation experience that best matches your members’ needs. You can employ any Web 2.0 technology -- blogs, wikis, podcasts, photos, video, etc. – in new Awareness-hosted web communities that match your brand identity, or you can incorporate Web 2.0 technologies directly into your existing Web properties. Awareness provides a virtually unlimited set of possibilities for you to create the right participation experience for your community members.

  • Community Administrators: The most robust administration tools. As enterprises allow their employees, customers, prospects, and partners to generate content, community administrators need the proper controls to ensure adherence to corporate standards, codes of conduct, and quality. Awareness provides a complete set of administrative functions to oversee and moderate a community: a customizable rules-based workflow that requires no programming expertise, user groups and permissions, edit controls, and metrics and reporting to monitor and measure the community’s activities. With these facilities Awareness allows you to control who can post user-generated content; determine who can read which content; automatically approved, reject, categorize, or flag postings based on their content; edit or modify postings; and more. Awareness offers the most complete set of administrative functions for proper creation of user-generated content for business purposes.

  • Enterprise IT: Built for enterprise deployment. Awareness contains all the features required for secure, scalable enterprise deployment: integration with single sign-on and identity management systems, security, versioning and compliance, auditing, and backup and recovery, and more. Awareness was purpose-built specifically for use in an enterprise, and no other offering matches the depth of support that Awareness provides for enterprise deployment.

  • Web 2.0 Uniform Content: One architecture for all user-generated content. Regardless of the participation experience you create for your community members, (e.g., blogs, wikis, discussion groups, forums, mashups, etc.) Awareness has a single architecture that deals with all forms of user-generated content (e.g., text, video, photos, etc.) in a uniform fashion. Every bit of user-generated content is caputred as Profile-Rich Content, in which content is always stored with profile information about the user who generated it. This allows you to gather content in any participation experience and share it in any another, while retaining the context of the author who generated it. For example, a blog entry can be repurposed as an entry in a wiki, or an email can be automatically shared as a blog entry. This uniform architecture maximizes the value of your user-generated content and allows you to provide the most flexible participation experience for your community members.


"Having the right administrative tools is essential for good implementation of enterprise 2.0"