Fact Sheets, Reports, and Whitepapers

Integrating Social Media in Your Marketing Mix: A case for social media marketing in a recession

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Awareness Whitepaper

Awareness has recently released a whitepaper discussing social media marketing and the benefits during tough economic times. Whether the United States is headed toward, or already deeply embroiled in a recession, one thing seems clear: interactive and digital marketing-social media marketing strategies in particular-will play a part in how your brand survives and thrives.

This report describes how you can leverage social media such as blogs, forums, ratings, and social networking media to improve your marketing and build better customer relationships regardless of the economy.

Customer Case Study: Kodak

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Case Study October 2008

To build two blog communities, Kodak turned to Awareness and their social media marketing platform. A major concern in launching these blogs for a company of Kodak's size and reputation was how to do so in a way that the content being created could be monitored and controlled if necessary. The Awareness platform provided the required security controls and permissioning features, such that content being posted is in line with corporate policies but doesn't have to be proof-read or edited. As a result, the blog content is original and fresh, straight from the mouths of the employees, and executives are completely on board and in support of the project without hesitation.

To read more about Kodak's award winning blog and the business benefits they have achieved from building an online community,

Trends and Best Practices in Adopting Web 2.0 in 2008

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Awareness Whitepaper

This report explores the adoption of Web 2.0 technologies and the future of social media initiatives in 2008 and builds on the foundation of similar research conducted by Awareness in 2007.

The most important finding of the 2008 survey, "Best Practices for Building and Implementing a Web 2.0 Community" is the increasing willingness of employers to allow social media participation in their organizations. Because the number of organizations that allow social networking for business purposes has increased dramatically since last year's survey, "Trends in Adopting Web 2.0 for the Enterprise" the walls are coming down on social network use in the workplace.

Customer 2.0: The Business Implications of Social Media

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Aberdeen Report June 2008

As the popularity of social media sites continues to change the way online customers interact with their peers, top companies are leveraging external-facing Web 2.0 technologies as a means of providing additional touch points for customer interaction. In March through May 2008, Aberdeen surveyed over 360 companies to identify the challenges, tactics, and strategies companies face when implementing customer-facing Web 2.0 applications. The research reveals that top performing organizations are not only positively affecting their performance in key metrics, such as customer satisfaction, through a combination of organizational processes and technology implementation, but they are also fueling product development and marketing decisions with consumer-generated insights.

Collaboration and Social Media 2008

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Gilbane Report June 23, 2022

Awareness is excited to share with you the Gilbane report, Collaboration and Social Media 2008. Awareness participated in research for this study. The report shows how social media, based on "Web 2.0" technologies, is approaching the tipping-point. First generation tools now in widespread use, such as text-oriented email, web sites, and shared workspaces, are soon to be supplemented by social media applications that incorporate blogs, wikis, social bookmarking, rich media, and other innovative technologies. The Gilbane research report predicts the transition from horizontal applications to vertical solutions, and offers a number of strategies to help companies with the transition.

Communities, Neighborhoods, and User-Created Groups
in the Awareness Platform

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Awareness Fact Sheet

Awareness provides an online platform that allows users to interact and communicate. The key building blocks for organizing information in the Awareness platform are Communities, Neighborhoods, and Categories. This document defines these building blocks and discusses best practices for their use.

Enterprise Social Media: Five Common Questions

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Awareness Whitepaper March 27, 2022

The rise of Web 2.0 communities such as MySpace, Facebook and LinkedIn is driving a groundswell of social media activity that many businesses are clamoring to take advantage of. As organizations begin to think through their social media strategy, they raise a lot of questions. An experienced provider of Web 2.0 communities, Awareness hears many of these questions first hand. And we offer practical advice on ways to address them. This report discusses five common questions we hear and the real-world lessons we've learned helping customers build effective Web 2.0 strategies.

The Forrester Wave: Blogging Platforms, Q2 2006

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Forrester Research Report

"Forrester evaluating leading blogging platforms across 54 criteria and found that iUpload [now Awareness] leads the market with its robust blogging capabilities and its strong strategic vision..."

Six Myths and Realities of Blogging and Social Media in the Enterprise

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Awareness Whitepaper

Awareness, one of the key companies driving the adoption of enterprise blogging and social media technologies, has compiled a number of enterprise and social media best practices based on the company's expertise in working closely with hundreds of communities in leading enterprises across many industries, including financial services, hospitality, manufacturing, education, online publications and retail. To help clarify the top "myths and realities" associated with social media in the enterprise, Awareness evaluated initiatives from companies with active social media communities to determine what drives a successful strategy. The report outlines the top six myths associated with enterprise blogging and social media initiatives and the correlating realities.

Trends in Adopting Web 2.0 for the Enterprise in 2007

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Awareness Whitepaper

This report seeks to explore the adoption of Web 2.0 technologies in 2007 and the future of social media initiatives in enterprise-size organizations. Discussed herein are the current uses of Web 2.0 technologies such as blogs, wikis and social networking, concerns about the risks posed by such technologies and the success rates and effectiveness of these tools.

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