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Finally, the answer to the BIG question on everyone's mind:  does Awareness blend?

YES, it does!

Have you seen the funny series of "Will it blend?" videos?  They're pretty funny and have a cult following.  Now Josh Bernoff of Forrester Research appears in one about social media.   His underlying message is "choose your social technology strategy carefully," but the video is fun to watch even if you don't want to learn anything.

you can see the video on Jeremiah's blog here (with accompanying comments) or just watch the video below




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I want to echo a post made by another Awareness employee who sang the praises of Groundswell, the recent book from Charlene Li and Josh Bernoff, analysts at the Forrester research firm.  For me it has been the best book I've read on social media/Web 2.0, and I recommend it to anyone considering building a community.

I got one of the first copies of the book at the Forrester Marketing Forum, and read most of it on the plane ride home. I wrote one of the first reviews on Amazon.com, and here's what I said:

*********
Groundswell is the best book I've read on social media (and I should
know a few things about social media -- I'm the VP of marketing and
direct sales for a social media company!). What makes it so good? There
are a few simple reasons:

1. It captures the essence of social media. The term "social media"
is foreign and confusing to many people, and this book cuts through the
hype and explains the "core" of what it's about.

2. It's full of customer examples.
The book illuminates the power
-- and importance -- of social media by describing real-world customer
examples where social media is being used. In doing so, the book
escapes the trap of dwelling on abstract theory and instead gives you a
down-to-earth understanding of the ways social media is being used and
its benefits.

3. It's easy to read. Josh and Charlene are well-known, experienced
analysts, but the book does not read like some academic dissertation.
It has a nice cadence, with an easy conversational tone. I honestly
don't know how two people could write one book together and maintain
such a consistent, smooth style. I buzzed right through it.

4. It's practical. You'll get direct advice about how to "do it
right." And, as someone in the business, I can attest to the fact that
their advice is worth listening to.

*********************************************
I've made the book mandatory reading for everyone on the sales and marketing team.  We've all enjoyed it.  I'll bet you will, too.

Have you read it?  What did you think about it?

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